How to Create an Instagram Business Profile (+4 Benefits)

How to Create an Instagram Business Profile (+4 Benefits)

If you’re already using Instagram for personal reasons, why not use it for your business? 

Instagram introduced the option to create a business profile in 2016. Since then, social media marketers have been using the platform to their advantage (and rightfully so). 

Making Instagram a part of your business’s larger social media marketing strategy only takes a few taps of the screen

What is an Instagram business profile?

Creating a professional Instagram profile for your business provides benefits for marketers, leads, and customers alike. As of 2017, there were 25 million businesses registered on Instagram. Can you imagine what that number looks like now? 

Instagram business profiles are a free feature that Instagram offers to brands that want their accounts to be recognized as businesses. These profiles offer more features than personal profiles, such as access to analytics, ad targeting, and a contact button.

If you’re curious as to how to create a business profile, you’re in the right spot. We’re going to go over a step-by-step guide for creating an Instagram business profile, as well as more of the benefits that come with owning one. 

How do I create an Instagram business profile?

  1. Download and launch the Instagram app
  2. Sign up with your professional email address
  3. Create a username and password for your company
  4. Add a professional profile picture of your company that is easily recognizable
  5. Go to your profile settings and scroll down to Switch to Business Account
  6. Input requested information such as your business name, location and phone number
  7. Start posting business-appropriate content, use hashtags, and follow other business accounts in your industry 

Let’s dive into these steps with a few pictures to guide you, shall we?

How to create an Instagram business profile

If you already have an Instagram account, you know how easy that is to set up. Luckily, Instagram has made the process of creating a business profile just as easy.  

1. Download the Instagram app

This might seem obvious, but Instagram’s mobile app is most user friendly version of Instagram (compared to the desktop version). If you don’t have the app on your smartphone, step on it. 

NOTE: Instagram is free in the App Store for iOS and Google Play for Android. 

2. Create a personal account

This might sound counterintuitive, but remember: behind every business are human beings. If you don’t have an Instagram account, you need to make a personal profile before you can create one for your business. If you’re starting from scratch, create a profile with the email of your social media manager or assign a dummy email such as This will prevent Instagram from pulling any of your personal information from a Facebook account.

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